Dutch Air Traffic Control recruits about 2000 candidates yearly. Only 40 of them are allowed to enter into the air traffic controller training programme. The ‘Take control’ campaign focusses on people that enjoy taking command.
We’ve developed a strict selection page that combines facts and fun. A 360 degree video takes you right into the heart of Schiphol’s control tower. The campaign titillates, whereas the web site is informational.
Because contact is crucial for LVNL as well, we’re organizing yearly one-of-a-kind events at which the target audience can engage with the people, the profession and, in this case, the place. Due to this campaign, that both informs and selects, LVNL will be better able to recruit suitable staff. Or, as they would say from the tower: Bravo! Bravo!