The Maasstad hospital is often called ‘the other hospital’. The Erasmus hospital happens to be bigger and more well known. But Maasstad is the people’s hospital – a second home, that takes care of the person behind the illness. Maasstad is part of Rotterdam and Rotterdam is part of Maasstad, and that’s what this employer branding campaign tries to get across to its potential new employees. The campaign is visualized by photographer Jean-Pierre Jans, who explored the city numerous times and captured the places, moments and events Rotterdam is known for.