The Marine Corps is one of the Ministry of Defence’s most well-known divisions. In keeping with its strong image, securing a job at this elite unit guarantees cool, vigour and adventure. You’d think recruiting for the job would be easy! Experience has shown, however, that candidates arrive at the selection insufficiently prepared, many of them don’t make it through to the next round.
Through this campaign, candidates are motivated to do some groundwork before applying for the Marine Corps Recruit Training. Applying real Marine exercises to day-to-day situations helps you prepare for the real deal. Weighted running, for instance, is practiced by crossing the street with your grandmother clinging to your neck. These clips were shown on banners and on YouTube. The web site’s accompanying landing page showed a real training schedule, in order to properly prepare for the toughest time of your life: the Marine Corps Recruit Training.