The Dutch Marine Corps is perhaps the most recognisable military unit. You immediately think of tough, fearless men who are ready to fight all over the world. But what happens if they have to taken on opponents of a completely different caliber? in Marines Versus host JayJay Boske is challenged by five of his friends (presenter Geraldine Kemper, actor Gesa Weisz, presenter Simon Zijlemans and rappers Willem of The Opposites and JeBroer). They're asked to think up a challenge to put the Corps to the test.
Steam has developed this unique television format instead of a traditional campaign. In four episodes the viewer gets to know the different specialties within the corps and the unique values ??of these special units. Marines Versus was aired on Discovery Channel, blogposts were shared in the most popular Dutch blogs and spread through social media channels of The Ministry of Defence and of course through the Facebook and Twitter accounts of the various celebrities. The corps is again top of mind with our target audience and through the campaign we filled all the info days with interested candidates.
The campaign was realized in cooperation with Eyeforce from Amsterdam