There’s only one type of infantry soldier: a team player. More than anything, you need to have your feet on the ground and be able to trust blindly on your team mates. Because when it comes down to it, you put your life in the hands of your colleagues. So it’s not just any old team, but a team that's always there for you, even when you’d rather be alone. Together with Electric Zoo, we created two video banners that the target group came across on blogs, news sites and YouTube. With visitor numbers to the campaign page on the ‘Working At’ website more than doubling and a substantial number of new applications to the tank infantry division, this modern campaign has achieved its aim.