The ‘suddenly you see’ campaign can be considered a true labor market communications classic. Steam further implemented the theme in print and television commercials. Through these rather traditional outlets we did not only reach the required number of conductor applications – the campaign theme also started leading a life of its own. From time to time, it can still be heard on Twitter, Facebook or even on the street. Obviously, as a creative labor market communications company, it’s the greatest compliment we could have received.