You won’t find many workspaces more exhilarating than Schiphol’s air traffic control tower
So if your organization suffers from a qualitative recruitment problem, like LVNL does, you should invite your target audience over. Meeting your future employer in person can prove a decisive factor in choosing to work for an organization. Schiphol’s control tower, a truly unique workplace, is an obvious point of focus.
A special viewing night (Take control of the Night) is organized. Target guests will have to prove themselves before they’re granted an invitation. This effective pre-selection will ensure that LVNL ends up recruiting the right people. Out of almost 1000 applications, 40 potential air controllers were given the night of their lives.