Great talent thrives in an international, talented environment. For those people, Brussels is the place to be: They feel ‘at home’ in Europe.
Commissioned by the Bureau Internationale Ambtenaren (BIA) for werkenbijdeEU.nl’s labor market communications plan, Steam created a campaign, a logo, a branding design and even a special seat (‘to come home in’) that’s touring a slew of informational conventions and conferences.
Steam developed a Facebook challenge specifically for their trainee programme in which potential trainees are given the chance to present themselves – live - to Europe, answering four Europe-related questions in four different languages. At the end of the press conference, the contestant could be voted to Brussels by his or her Facebook friends, as the winners were awarded a weekend in Brussels to experience the ins & outs of working with the EU.